The Cat's Meow
Brand identity challenge for Studio I: For this project, I developed a brand identity campaign for a small mission-based clothing line. The project design specs include a logo, and a ten-page catalog (four spreads + front & back cover.) In addition, I created merchandising elements such as hang tags, packaging, stickers, and t-shirt designs. The clothing items used for this project have been digitally modified.
Come explore The Cat's Meow and discover the purr-fect apparel for you! Our collections are designed with cat lovers in mind, so you know you'll find something special. Plus, with each purchase, you're contributing to the well-being of cats everywhere. Shop now and make a difference in the life of a shelter cat. Meow!
Deliverables
Look Book
Brand Merch
Logo
Branding Campaign
Studio I
Patterns
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What makes this brand unique is not only its groovy aesthetic but also its love for felines. The core mission behind this brand is to help all cats in need by donating 25% of their profit to a variety of shelters and rescue organizations.
