The NRA is playing you

The design strategy behind this project is a CTA (call to action) campaign that will encourage an immediate response from young voters ranging from 18-29. Research shows that this demographic has the potential to transform our current policies and regulations on this issue if they can be motivated enough to take social action. In order to reach this audience a strong online presence is imperative. I intend to achieve this goal by creating a mission-orientated platform that is both informative and interactive through a website and social media promotion. The focus of the website is to call out the senators who take the most campaign donations from the NRA in order to control gun legislation and policies despite rising mass shootings in America and calls for action from voters and victims. The visual strategy is to demonstrate the corruption and dangers presented by the gun lobbyist and how they use blood money to negotiate lives for profit.

Deliverables

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Website

Social Media

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Social Campaign

Social Design